FGTM Consulting partners with founders and executives to structure go-to-market strategy, lead commercial organisations on a fractional basis, and recruit the revenue talent that scales them.
Three engagement models, each shaped around where your revenue organisation is today and where it needs to be next.
Segmentation, positioning, pricing, and channel design for fintechs and SaaS providers entering or expanding within financial services. Advisory engagements that turn a product into a repeatable commercial motion.
Learn more →Embedded commercial leadership on a part-time basis — scoped from board-level ownership of revenue to hands-on sales execution. For founder-led businesses where senior commercial gravity is the constraint.
Learn more →Commercial hires, end to end — from CRO to Lead Generation. Searches led by a sales leader who has held the seats clients are now hiring into, across two decades in SaaS for financial services.
Learn more →I help B2B SaaS and fintech companies unlock their next phase of revenue growth — as a fractional CRO, advisor, or hands-on operator.
Over 20+ years in SaaS for asset management and financial services, I have built and scaled commercial organisations from early-stage to market leadership. As Managing Director EMEA at Nasdaq eVestment, I led a ~50-person business unit across sales, pre-sales and client success — growing EMEA ARR from $6M to $25M and contributing to Nasdaq's $705M acquisition of the business.
Today I work with founders selling into financial institutions, PE/VC-backed scale-ups professionalising their GTM, and established players entering new segments or geographies.
The outcomes clients come to FGTM for — whether the brief is a strategy sprint, a fractional leadership seat, or a key commercial hire.
Diagnose what's constraining pipeline and conversion, then put the structure in place to unlock durable expansion.
Clarify ICP, positioning, and channel mix so the commercial organisation is solving the right problem with the right motion.
Raise the quality of pipeline, forecasting, and deal management — embedding the operating rhythm of a mature sales org.
Guide complex, multi-stakeholder cycles with buyers in banks, asset managers, and institutional financial services.
Tell us briefly what you're working on. We'll come back to you within two business days — and let you know quickly whether it's a fit for the practice.
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