FGTM Consulting partners with founders and executives to structure go-to-market strategy, lead commercial organisations on a fractional basis, and recruit the revenue talent that scales them.
Four engagement models, each shaped around where your revenue organisation is today and where it needs to be next.
Segmentation, positioning, pricing, and channel design for fintechs and SaaS providers entering or expanding within financial services. Advisory engagements that turn a product into a repeatable commercial motion.
Senior revenue leadership on a part-time basis. Board-level commercial ownership for founder-led businesses that need a CRO's judgement without the full-time cost — particularly in the 5M–50M ARR range.
Hands-on sales leadership embedded in your team. Pipeline discipline, deal coaching, hiring, and enterprise sales execution for organisations scaling their first or next commercial layer.
Targeted search for commercial roles in fintech and financial-services SaaS — AEs, sales leaders, partnerships, and client development. Candidates sourced through two decades of network depth across EMEA.
With 20+ years leading revenue growth in SaaS for financial services and asset management, I specialise in scaling commercial organisations across EMEA.
I have built, led and transformed sales organisations ranging from early-stage growth to fully established market leaders — most notably as Managing Director EMEA at Nasdaq eVestment, where I led a ~50-person organisation and drove regional expansion through enterprise sales, strategic partnerships and client development.
Today, I operate as an advisor and consultant, supporting financial institutions, fintechs and SaaS providers through the commercial challenges that determine whether a good product becomes a category leader.
The outcomes clients come to FGTM for — whether the brief is a strategy sprint, a fractional leadership seat, or a key commercial hire.
Diagnose what's constraining pipeline and conversion, then put the structure in place to unlock durable expansion.
Clarify ICP, positioning, and channel mix so the commercial organisation is solving the right problem with the right motion.
Raise the quality of pipeline, forecasting, and deal management — embedding the operating rhythm of a mature sales org.
Guide complex, multi-stakeholder cycles with buyers in banks, asset managers, and institutional financial services.