Fractional Head of Sales.

An operational sales leader running the day-to-day commercial function — closer to the team and the deals than a CRO engagement, focused on execution rather than board-level strategy.

The role centres on the sales organisation itself: how reps work, what pipeline looks like, how forecasts are built, how enterprise deals are coached, and how the team is hired and developed.

This is the engagement when the strategy is broadly right but execution is the constraint — pipeline isn't healthy enough, forecasts slip, deals stall, or the team needs a more senior voice in the room.

• Pipeline discipline. Stage definitions, qualification, hygiene, and the weekly rhythm that keeps the team honest with themselves.
• Deal coaching. Direct involvement in strategic enterprise opportunities — qualifying, mapping stakeholders, sequencing the close.
• Forecasting. Bottoms-up build, scenario modelling, and a forecast leadership can defend.
• Hiring and onboarding. Profile design, sourcing, interviewing, and ramping new sales hires to productivity.
• Enablement and process. Playbooks, sales narrative, demo flow, objection handling — the artefacts the team uses every day.

B2B SaaS and fintech companies with an early sales organisation that needs structure and senior leadership without a full-time hire — typically $2M–$15M ARR, with two to ten reps in the field.

Common triggers: a founder-led sales motion that has plateaued, a first sales leader who didn't work out, a transition between heads of sales, or scaling into enterprise deals that require more senior presence.

• Healthier pipeline — better-qualified, better-staged, with realistic forecasts.
• Faster enterprise cycles from senior involvement in strategic deals.
• A team that ramps faster through clearer onboarding, playbooks, and coaching cadence.
• A clear path to the permanent hire — the seat warmed, the playbook documented, the bar raised.